The HOW Partnership is built on expertise, collaboration, and a commitment to meaningful impact. Our team brings decades of cross-sector experience, working alongside organisations to drive sustainable transformation. We believe in doing consultancy differently—co-creating solutions that empower leaders, strengthen teams, and build lasting capability. Every project we take on is approached with strategic care and attention, ensuring we deliver value that extends far beyond the engagement itself. More than just advisors, we are partners in progress—helping organisations not only adapt to change but shape the future with confidence.
Our Values
The Compass Guiding Our Journey
At the heart of The HOW Partnership are the following guiding principles that define who we are and how we work with our clients and together. These values serve as the foundation of our culture, shaping our interactions, decisions, and the impact we strive to make.
Collaborative Innovation
We believe in the power of collaboration to drive innovation. By fostering diverse perspectives and encouraging open dialogue, we create a dynamic environment where new ideas flourish, leading to innovative solutions that positively impact our partners and the communities we serve.
Empowering with Knowledge
We empower individuals and organisations by sharing and applying knowledge. More than just a resource, information is a catalyst for change. Our commitment lies in providing valuable insights, resources, and unwavering support to our clients.
Transparency and Integrity
Transparency is at the core of our interactions. We are committed to open and honest communication with our clients, partners, team members, and stakeholders. Upholding the highest standards of integrity, we build trust through accountability, reliability, and ethical decision-making.
Sustainable Impact
Committed to making a positive and lasting impact, we prioritise sustainability in all aspects of our work. From environmentally conscious practices to socially responsible initiatives, we seek to contribute to a sustainable future, leaving a legacy of positive change for generations to come.
The HOW Team
Meet the Architects of Transformation at The HOW Partnership. Our team is a unique blend of visionary scholars, dynamic business practitioners, and innovative entrepreneurs. United in our passion for fostering leadership and cultural development, we are dedicated to guiding organisations towards their zenith of success.
Rasheed A. Al-Rasheed
Rasheed A. Al-Rasheed is a prominent Saudi business leader with over 30 years of experience in leadership, management, information technology, accounting, investment and finance. He has held significant positions in various leading organisations within Saudi Arabia's investment and utilities sectors.
John Kelley-Quinn
John is a strategic business leader with a doctorate in Business Administration and Leadership. With a track record of driving global organisational success, he specialises in organisational development, leadership, culture, and transformation—maximising human potential and business growth.
Jim Tavendale
Jim is a business technology and facilities management expert with a background in process engineering. He has led transformation projects across the UK and the Middle East, integrating innovation and emerging technologies to optimise operations and drive business change.
Rutherford Bess and Attwood Ltd
James is The HOW Partnership’s legal expert, specialising in business and business law. With a global track record in complex transactions, he provides strategic legal solutions that align with the needs of diverse industries.
Mary Theopher Pacia
Mary is a business administration professional with over a decade of experience supporting facilities management and real estate organisations across the Middle East. She specialises in bid management, proposal coordination, operational administration, and commercial support—working closely with senior leadership to ensure structured processes, accurate reporting, and effective delivery across complex FM environments.
Our Trusted Partners
At The HOW Partnership, we collaborate with leading specialist partners to deliver best-in-class consultancy services. Our partnerships bring deep domain expertise in Facilities Management, FM technology, security, and data governance—strengthening our ability to design and implement tailored solutions across complex environments. Working together, we deliver operational excellence and long-term value across the UK, Saudi Arabia, and the wider MENA region.
4 Facilities Management Solutions (4FMS) is a leading regional consultancy specialising in Facilities and Estate Management across the GCC. With deep expertise in strategy, procurement, and operational readiness, 4FMS supports major developments across sectors including healthcare, hospitality, education, and mixed-use communities. Their services span FM design reviews, contract strategy, cost modelling, service charge frameworks, and CAFM implementation—helping clients optimise performance, reduce risk, and deliver long-term value from their built assets.
WebFM is a global leader in digital facilities management solutions, supporting over 3,500 projects valued at more than $230 billion worldwide. Through platforms like OmTrak and MPlan, WebFM streamlines asset handover, document management, and maintenance planning across sectors including healthcare, education, transport, and government. Their technology and consulting expertise deliver smarter, more collaborative FM processes—ensuring seamless transitions from construction to operations.
PRD Consultancy is a specialist surveying and digital asset consultancy focused on high-accuracy surveying, 3D scanning, and validated asset capture. PRD supports clients across healthcare, education, commercial, and complex operational estates by delivering reliable “as-built” data that underpins effective facilities management and estate planning. Their services include spatial verification, asset registers, and BIM-ready and CAFM-ready data outputs—turning physical environments into trusted digital estates that support safer operations, informed decision-making, and long-term asset performance.